Boris Teksler, the former CEO of Unwired Planet Inc., has joined Via Licensing Corp. as a special advisor to the board to grow the company’s IP licensing programs that enable global innovation for the wireless industry, including its Long Term Evolution (LTE) patent pool.

Teksler joins Kevin Rivette and Professor Robert Merges, two recognized and respected intellectual property experts, in providing counsel to Via.

Joe Siino, president, Via, said in a statement that Teksler’s “deep understanding of standard essential patent licensing, thought leadership, and proven ability to protect intellectual assets enhances our position as a trusted partner to the world’s technology and entertainment leaders.”

Teksler brings more than 20 years of experience as an IP strategist for the world’s most innovative technology companies, including Apple, HP, and Technicolor. Most recently, he helped orchestrate the sale of Unwired Planet’s patent portfolio to Les Ware’s Optis UP Holdings for up to $40 million and the conversion of Unwired Planet into a business development company now called Great Elm Capital Group (GEC).

“Via has a rich history and unique approach to enabling and supporting innovation,” said Teksler in a statement. “I look forward to serving the company in connection with providing transparent and efficient FRAND [Fair, Reasonable, and Non-Discriminatory] licensing and enforcement

models, especially as Via ramps up its LTE patent pool and develops even more effective and powerful ways to harness, reward, and protect innovation.”

Teksler, who currently serves as a director of Great Elm Capital Group, previously served as president of the technology business group at Technicolor. In his prior position as head of Apple’s patent licensing and strategy division, he played a key role in driving the company’s IP initiatives. He also worked at HP, where he cofounded the company’s IP licensing business.